July 15, 2010 Written by LaurenJ
We are so excited to have finalized our NEW line of specialty goat milk soaps that are bigger, better and packaged in decorative (and protective) custom-designed paper! As these are hot off the press, they are only available in select stores: Studio Beauty Mix at Fred Segal (Santa Monica, CA), Busy Babes Beauty & Salon (Ojai, CA), Terrain at Home (Anthropology sister store in Glen Mills, PA) and BeautyHabit.com. The photos below are of the brand new display at Fred Segal:
These new soaps are not available on-line, so if you want to see them, you’ve got to go into one of the stores mentioned above. What makes these soaps so special anyways?
#1 As you can tell, we have maintained our original “trapezoidal” soap shape , but rather than being partially-wrapped in kraft corrugated, they are fully-wrapped in bright and cheerful decorative paper (don’t fear, still 100% recycled). The paper is really unique because it was custom designed with images depiciting the Chivas farm – French Alpine goats, milk jugs, herbs, flowers, and more. We’ve done a bit of a “Where’s Waldo?” and snuck in icons of our pot-bellied pig (Piggles) and African tortoises (Mr. and Mrs. Chesterfield) too!
#2 The packaging is more informative about the benefits of goat milk for your skin and the story behind our company, so if you’re giving them as gifts to your family or friends, you have a little cheat sheet. Plus, since they are fully packaged, they feel a bit more “gifty” and you can add them into a little gift set without worrying about them getting dinged up.
#3 We’ve named each soap after a memorable location to us in Southern California. The “Butterfield Road” goat milk soap (teal; energizing peppermint citrus), for example, is named after the street where we first started making soap. Other names include: Oak Meadows Ranch, Ojai Valley Retreat, Topanga Canyon, Las Flores Gardens and Santa Rosa Valley.
Here’s another photo of the Fred Segal display – the new soaps are at top, the original “Essential” goat milk soaps are below, and you can also see our Original vegan lip balm, goat milk bath salts, and mini starter kit. We hope you can go check them out!
NOTE: The logo and packaging re-design was developed by the fabulous Alissa Pittenger. You can view her portfolio, as well as additional images of our design, at http://alissapittenger.com/#/portfolio/.